“It has raised the profile of Epic from an already well-respected game company to one that has a philosophy or a vision of where the games industry should go over time," Ward added. “In the larger court of public opinion, in the U.S., my sense is that Epic is generally viewed as the good guy here, and Apple is viewed as the bad guy," Ward said. No matter the outcome, Epic has gained a lot of goodwill among gamers and other developers. Google may change its policies if the Fortnite case ends up favoring Apple, said Lewis Ward, an analyst at researcher IDC. Epic and its Founder Tim Sweeney have led the backlash this year. Some developers deride this an unfair and unwarranted tax. That generates billions of dollars in highly profitable revenue for the companies. Consumers spent $50 billion worldwide on the App Store and Google Play in the first half of 2020, according to Sensor Tower estimates. On Monday, the judge will consider if Epic is likely to succeed on the merits of its antitrust claims and whether the company will suffer irreparable harm if she doesn’t issue an injunction.Īt stake is Apple and Google’s ability to charge fees of up to 30% to developers using their app stores. The decisions will have far-reaching consequences especially as authorities across the globe examine whether tech giants including Apple and Alphabet Inc.’s Google have broken antitrust rules. But courts are very reluctant to dictate who a company, even a monopolist, has to do business with." “Apple’s pricing policies are problematic, and antitrust law should probably do something about it.
“Epic faces an uphill battle," said Mark Lemley, a professor at Stanford Law School.
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